Senior UX Researcher

CoverMyMeds, August 2021-Present

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• Coaches and mentors a team on the core product suite to expand and diversify CMM's portfolio by prioritizing most impactful research and design opportunities, and supports the Product Enablement Team to improve the ways of working and culture for employees within the Product Organization.

• Partners with Executive Leadership, Design, Product, Engineering, Data, Marketing, and Customer Success to identify knowledge gaps in our understanding of products and service experiences, and leads and presents high visibility projects as UX, Research, Employee, and Culture SME.

• Leads strategic and continuous discovery efforts using mixed methods approaches to explore and identify potential product opportunities, while player-coaches designers and more junior researchers on evaluative research initiatives using a diverse set of approaches.

• Led a team that designed and launched a Research Repository to mitigate duplicative work, house historical data, and evangelize research throughout organization.

• Utilizes a toolbox of frameworks to customize and facilitate effective, efficient workshops with diverse audiences with key outcomes in mind.

• Serves as a thought leader within the company by championing data influenced product development as a Senior Researcher and employee satisfaction as Co-Chair of the Culture Crew within a growing organization.

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Innovation UX Strategist

Huntington National Bank, September 2020-August 2021

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• Led a multidisciplinary team in the formulation of concepts into strategic roadmaps while partnering with high profile colleagues to ensure alignment.

• Designed, executed, and synthesized user research, observations, and testing by means of qualitative and quantitative methods to design insights that inspired ways to address what humans need most.

• Balanced business goals with research insights by way of developing artifacts such as user journey maps, site maps, process flows, user personas, wireframes and low-fidelity prototypes in order to demonstrate and guide vision.

• Presented solutions to cross-functional and brand partners by clearly articulating the UX design principles and methodologies that inform the work.

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Director of Marketing and Communications & Creative Program Manager

Civitas Experiential​, September 2019 - July 2020

• Developed and managed the strategy and reputation of Civitas Experiential by researching, executing, and analyzing all marketing initiatives to showcase value of the agency and employees.

• Managed client relations and internal communications on behalf of Creative Department, including the oversight of RFPs, managing P&Ls, and contract execution.

• Cultivated and managed relationships with contractors, vendors, and other agencies including contracting, time cards, financial tracking, and reporting.

• Created and managed all Creative Team workflow through developing systems for intake, resourcing, development, review, and output processes.

• Developed and managed internal Diversity, Inclusion, & Equity Corporate Social Responsibility program to build empathy and strengthen culture.

• Served as the expert source of knowledge for multiple, simultaneous key initiatives, while providing up-to-date visibility into current projects and resource utilization while managing work of a multidisciplinary team.

*Gap in employment due to team disbandment in reaction to covid pandemic economic crisis.

 

 

Brand Program Manager & Social Media Specialist

Root Insurance​, April 2018 - September 2019

 

• Developed social media and brand marketing strategies by curating, planning, and managing content while tracking and analyzing trends, competitive landscape, and brand objectives.

• Monitored and reported on KPIs of omni-channel campaigns while serving as Team Leader, ensuring pertinent information was communicated, documented and understood by executive leadership, stakeholders, and executing teams.

• Led cross functional strategic input on project scope, staff resourcing, and sequencing and flow of work for Design, Copy, Web, and Brand Studios,

• Facilitated effective strategic stakeholder meetings and workshops, including preparing agendas, keeping conversations on-track, and establishing action items and owners.

 

 

Director of Events & Brand Management

Rise Brands​, August 2016 - March 2018

 

• Directed, coordinated, and assessed all events, social media, and traditional and experiential marketing initiatives to promote Pins Mechanical Company, a Rise Brands brand.

• Single handedly developed and managed Pins' events program, hosting 1,000+ large and small scale events with a lean but mighty team. Used ethnographic and post-event research to improve processes and offerings.

• Developed and executed digital and social media strategy, and analyzed campaign effectiveness, using both qualitative and qualitative processes, in order to adjust strategies accordingly.

• Managed team P&L and vendor relationships to obtain cost-effective services and products.

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Executive Associate, Program Assistant, & Media Specialist

The Ohio State University​, August 2008 - August 2016

 

• Served as official contact for university alumni and donors, department liaison to the Development Office, and liaison between the office and students and faculty.

• Developed internal and external communication resources including developing and maintaining websites, producing monthly newsletters, annual magazines, and technical reports, and coordinating academic correspondence.

• Planned and managed large and small scale events, including supporting vendors, developing ROS, managing budgets, and directing communications.

• Produced, edited, and streamed video, while managing the Secured Media Library’s 6000+ video assets.