PAST PROJECTS
User
Research Repository
CoverMyMeds | Sr. UX Researcher
Responsibilities included, but not limited to
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Coaching & development
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Communication
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Market research
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Project lead
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Product development & rollout strategy
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Roadmap development
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Team management
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Usability testing
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User Interviews
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Workshop design & facilitation
The UX team was tasked with buying or building a research repository, and I had the opportunity to lead a project to look into if we could make due with the products we currently had access to. Confluence is CoverMyMeds' main platform for internal documentation and knowledge sharing, so I decided to use it as it wasn't a mental model stretch for our users (stakeholders) to go there for resources.
We first wanted to identify the pain points our users and our team experience and the objectives we set out to meet when kicking off the project:
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Other repository tools are not meeting our needs. How might we build an internal tool that saves us money and we don't have to go through legal and compliance.
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People can’t find the work we’ve done. How might we design an organized, searchable platform to support early stage discovery of past work and expedite decision making.
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Researchers have left the company, taking with them a historical knowledge of our products and research. How might we increase documentation in case of employee churn and support onboarding of new employees. Additionally, mitigating duplicative research and thus saving money by not conducting said duplicative work.
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No centralized place for research. How might we create a place where all employees can go to learn about our products and users and thus evangelize our work and value across the business.
With that in mind, I design a sprint with the following format:
• Discover: Review past stakeholder interviews and IA of Sharepoint folders and lightening demos to understand how competitors organize content
• Sketch: Independently designed Crazy 8s and then combined ideas to create a holistic prototype
• Test & Iterate: Conducted stakeholder and team usability tests to ensure the content was searchable and intuitive (search, filter, taxonomy, navigation, etc.)
• Deliver: Soft launched with UX team and small product team, and eventually rolled out via Slack channel and Product Org All Hands
To date we have had over 1,000 views and it has increased our reach and value throughout the organization. and to see the event listing.
I have since been invited to speak at an international conference for World Information Architecture Day to showcase this work. Follow the link for a copy of the World IA Day presentation on the research repository and to see the event listing.
Innovation
Days Project Winner
CoverMyMeds | Sr. UX Researcher
Responsibilities included, but not limited to
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Co-owner on project
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Coaching & development
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Market research
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Pitch design
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Project management
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Product development
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Product strategy
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Roadmap development
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Team management
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Usability testing
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User Interviews
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Workshop design & facilitation
Pharm to Table was the first Innovation Days project I was a part of at CoverMyMeds.
The focus of the project was on Social Determinants of Health (SDoH) and how we could leverage our current product suite, user network, and client base to expand and diversify our portfolio while helping patients get the care they need.
My team had 4 days to complete a design sprint from problem identification to pitch. I was responsible for designing the week of work and activities to get us there by way of building and managing the Miro board, facilitating all workshops, and designing the narrative of the pitch. As a new employee to a team with minimal previous exposure to UX and product development process, I use the opportunity to apply a hands-on approach to showcasing design thinking methodology, innovation process, and a handful of useful deliverables.
The week of work followed a rough format of:
• Discover: Interviewing pharmacists to understand and define the problem and auditing our assumptions
• Define: Empathy mapping, persona development, & competitive analysis
• Develop: Designing prototypes, market sizing, and market research
• Deliver: Testing and iterating prototypes, go-to-market strategy, and pitch delivery
Pharm to Table was an Innovation Days winner in a company of 5,000+ employees. Follow the link for a copy of the pitch deck.
Immersive
Brand Launch Experience
Civitas Experiential | Director of Marketing and Communications & Creative Program Manager
Responsibilities included, but not limited to
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Brand strategy
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Budget management
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Client management
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Copywriting/editing
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Creative production
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Ethnographic research
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Field marketing
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Field research
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Market research
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Product usability testing
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Team leadership
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Vendor management
The UpWest Cabin mobile tour acted as the brand’s debut to American shoppers, conveying its core values and introducing its cozy merchandise in an interactive and repeatable format. At the conclusion of its planned 5-city tour, The UpWest Cabin's time in Denver was extended for an additional 12 days with an expanded pop-up shop footprint to facilitate on-site product sale and storage.
To do so, we designed The UpWest Cabin mobile tour, an immersive campaign built around a tiny cabin sensory experience.
All elements of the cabin build were designed for modular deconstruction and can be transported through standard doorways for repeated indoor and outdoor set-up. Each piece, rooftop to rug, is stored and shipped in custom-built crates between markets.
Inside the cabin, guests were treated to a free three-minute sensory experience that promoted personal balance and inner peace. Four HD monitors, encased as interior windows, displayed a California sunrise animation that showed coastal and mountain landscapes being transformed by vivid morning colors and light. We wrote and recorded an audio-guided breathing exercise over ambient natural sound to pair with the visual. Programmable interior lighting was synchronized with the animation's illuminating hues.
A pop-up shop was merchandised on one side of the cabin, giving shoppers an exclusive opportunity to get acquainted with UpWest’s new comfort-focused fashion and home products in person. Retail fixtures were designed and produced to display UpWest's merchandise and further establish the brand's raw aesthetic.
Concurrently outside of the cabin, mindful interactive programming included yoga and macramé classes, succulent potting, live music and puppy play sessions. Giveaways, too, varied in each market. Guests enjoyed free food and coffee, crystals and gems, tote bags, camp mugs and s’mores.
The UpWest Mobile Tour awarded our team the Best of Show award at the 2020 ADDYs, where we went to District and placed in Gold.
State Launch Rideshare
Program
Root Insurance | Brand Program Manager
Responsibilities included, but not limited to
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A/B testing
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Archetype development
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Brand strategy
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Content strategy
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Copywriting/editing
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Creative production
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Customer experience
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Digital marketing
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Email marketing
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Ethnographic research
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Field research
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Field marketing
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Internal communications
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Marketing compliance
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Market research
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Product usability testing
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Social media marketing
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Team leadership
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Vendor management
In support of our rapid growth, we were challenged to design a creative brand experience for drivers in launch markets that echoed our brand pillars: safety, fairness, simplicity and savings.
To do so, we developed a strategy and executed a free rideshare program for the most expensive and unsafe driving nights of the year—St. Patrick’s Day and New Year’s Eve in Denver, Colorado and Columbus, Ohio—to run alongside traditional state launch marketing strategies such as OOH, digital, social, PR, and broadcast. Our goals were to build brand awareness, strengthen our reputation in the market, and retain current customers while acquiring new customers.
To deliver Root’s holiday gift to drivers, we organized a fleet of luxury vehicles and split them between downtown nightlife hotspots. Pick-up areas were equipped with a photobooth, heaters, free food and seasonal giveaways.
Ride with Root helped drivers save money and avoid stress on evenings where price hikes and impaired driving make for a dangerous combination on the road.
The Ride with Root program awarded our team with a Gold ADDYs award in 2019.
Pop-Up
Retail Design
Civitas Experiential | Director of Marketing and Communications & Creative Program Manager
Responsibilities included, but not limited to
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Brand strategy
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Budget management
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Client management
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Creative production
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Field marketing
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Field research
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Market research
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Product usability testing
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Stakeholder communication
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User journey experience
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Vendor management
Moving into the trendy Dairy Block in Denver for a brief pop-up takeover, the Colorado Rapids tasked us with designing an engaging space where the club could host internal meetings, release its new merchandise package and throw fan events leading up to the season kick-off.
We designed the space and its fixtures, front window facade to back. Industrial-inspired materials, wild postings and distressed art installations gave the shop a personality all its own.
To surprise and delight fans and increase ticket and merchandise sales, we designed the multi-use pop-up to host FIFA eSports matchups, co-working spaces, produce live podcasts, and promote club events. At the end of the week, the Rapids hosted a fan fest season kick-off party behind the shop. Rapids players, management and media utilized the space for a number of live events and broadcasts.
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Club Alumni Meet & Greet
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New Players Welcome
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Season Preview w/GM
The club promoted the pop-up as its first-ever downtown presence, featuring it heavily on social media throughout the week. Followers were clued-in to exclusive events and giveaways that helped the Rapids get their fans excited for the new season.